Marketing

Marketing Degree


The importance of marketing is underlined by the fact that marketing activities consti­tute one-half of the total cost of an average product and that a marketing orientation is linked with the purpose of any business or organization; that is, serving customer needs. The program of study in marketing provides the knowledge students need to successfully create customer value in a dynamic environment. Creating customer value requires a balance between thinking logically and creatively, and the marketing special­ization challenges students to do both. Students also have opportunities to develop interpersonal and communication capabilities, and valuable skills in demand by local, national and international employers.

 


Marketing Specialization 

Students in the marketing specialization take a common body of MKTG courses beyond the College of Business core. In addition, elective courses allow each student to tailor his or her studies to a particular area of interest. Students are encouraged to work with the Marketing Department head to choose these electives. Students can also choose to focus on hospitality and tourism as an option within the marketing special­ization.

Requirements 

MKTG 4360 Marketing Research 
MKTG 4400 Professional Selling & Sales Management 
MKTG 4410 Buyer Behavior
MKTG 4650 International Marketing
MKTG 4780 Marketing Strategy 
Marketing Electives
Total Hours  24 

Hospitality and Tourism Option

The hospitality and tourism option includes the basic core MKTG courses in the mar­keting specialization; however MKTG 4924 – Internship in Marketing is also required. In addition, students in this option will focus on the hospitality and tourism industry when completing the major projects in MKTG 4360, MKTG 4410 and MKTG 4780.

Requirements


MKTG 4360 Marketing Research*
MKTG 4400 Professional Selling & Sales Management 3
MKTG 4410 Buyer Behavior* 
MKTG 4600 Services Marketing 3
MKTG 4780 Marketing Strategy* 
MKTG 4924 Rotating Internship 
Marketing Electives
Total Hours 24

* Course projects will focus within the hospitality & tourism industry





For more information, please contact department faculty and staff.



Marketing Club


Get involved by joining the Marketing Club, whose activities include scientific study and research, developing sound thinking in marketing theory and discussing legislation and judicial decisions regarding marketing. For information, contact Dr. Venessa Funches, head of the Department of Marketing at vfunches@aum.edu.


Internship Opportunities


Renaissance Hotel & Convention Center
Alabama Department of Economic & Community Affairs
Alabama Shakespeare Festival
American Heart Association    



Career Possibilities


Advertising Account Executive
Industrial Marketing
Marketing Director
Media Planner
Retail Buyer
Advertising Copywriter
Market Research Analyst
Sales Manager
Public Relations Practitioner
Sales Representative


 

 

 

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