Don Amoroso, Lowder-Weil Endowed Chair and Professor of Information Systems in AUM’s College of Business, has published a research paper entitled “Exploring the Personal Innovativeness Construct: The Roles of Ease of Use, Satisfaction and Attitudes” in the Asia Pacific Journal of Information Systems.
“This research paper looks at the variables that are involved in a consumer’s repurchase intention and adoption with mobile applications,” said Amoroso.
“The research results found that personal innovativeness, early acceptance of an innovation, was strongly correlated to repurchase intention. Personal innovativeness also explained consumer satisfaction through attitude of the consumer. This research helps to define personal innovativeness and its impact on consumer repurchase intention and is important to online retailers who count on repeat sales. Online retailers may build factors that encourage personal innovativeness, such as co-creation through user participation in consumer focus groups.”